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13artstocontributetox1cciviccapitalx1dx13capitalwhichdemonstratescognitiveabilitiesgreaterempathystrongersocialnetworksandhumanvalue.ThecurrentconversationaroundtheartseitherlocatesitasperipheraltotheconventionaleconomyorgiventheNGPstrategyasanotheremployment-creatingactivity.AtBASAwebelievethislanguageneedstoshi-ttoonethatmainstreamsthevalueo-theartsinitsabilitytobuildidentityandciviccapitalwhilstdrivinginnovationandcollaborationacrosssectorsandsteeringthetrans-ormationo-SouthA-ricansociety.TheSAPresidentialNationalPlanningCommissionNPCdescribesnationbuildingasnecessarytobuildtrustwhichinturnisassociatedwithstrongereconomicper-ormance.x1cAtonly20percentaccordingtothe2007WorldValuesSurveyKotzeetal2008SouthA-ricax19strustindexislow.Kee-erandKnack1999modeledtrustasapercentageo-grossdomesticproductand-oundapositivecorrelation.x1dGiventhisdescriptortheartssectorshouldbehighlighted-oritsabilitytodrivesocialcohesiongrowingthenation-buildingnecessary-ortrustandergoinvestmentintheeconomy.Inorder-orthemtobeconsideredequitablepartnersandstakeholdersinthisprocessthecapacityo-artsorganisationso-tennot-orproftneedstobe-urthered.Thisassumesthedevelopmento-moresustainablemodelsintheartssector.Whilsttheartsarenottotallysel--sustaininginnovationleadershipgovernancereturnoninvestmentROIsuccessionplanningskills-developmentandmentorshipcollaborationandthe-osteringo-equitablepartnershipsbetweenbusinessgovernmentandtheartsareallcrucialin-acilitatingthechangeprocessthatisenvisionedintheNPC.Itisthiscollaborativepartnershipthatisproposed-orthepublicprivateandnot--or-proftsectors.GiventhatartsjournalistAlexDoddspokeo-theimportanceo-constructivecollaborationandinventionduringthiseconomicdownswinghowdowelearntocountinstepwiththedancerintunewiththesingerorinrhythmwiththespoken-wordpoetLikewiseitisincumbentonthepoetthesingerandthedancertounderstandtheABCandonetwothreeo-business.Weknowthatbusinessschoolsaresuccess-ulinteachingle-t-brainmanagementskillsbutwiththerapidlychangingworldsurelyitx19stimetostartox1eringaright-brainengagementtobusiness.SowiththisinmindtheWarwickBusinessSchoolintheUnitedKingdomhasajointventureJVwiththeRoyalShakespeareCompanyandBruceNussbaumx19steachingsatParsonsDesignInstituteinNYC-ocusontherelationshipbetweendesignandbusiness.Therex19salsothedesignthinkingcoursesatStan-ordandNYU.JournalistMartinBrightdescribesitasx1ctheNewDealo-themindx1dx13-acilitatingmorecreativethinkingtoequipbusinesspeopleintheongoingrecession.Converselyitequipsthearts-raternitywithalikemindedengagement.Theartsshouldandcanstartconnectingandengagingwithnewconcepts.Itisthelexicono-thistimeinhistoryx13slumpcrunchcrashrecessionanddepressionx13thatneedstobeinterrogatedbytheartsandcreativeindustriesaswellasbusiness.Attherisko-subscribingtothePollyannaPrinciplex13weneedtoaskhowcanwechangedepressiontoopportunityslumptostrengthandcrashtogrowthAsDickPerryo-theUKBristolx19sWatershedMediaCentresaysx1cCrisisisalwaysthebestopportunitytodosomething-resh.Foranalltoo-brie-periodtheoldmetricsdonotapply.x1dAndwhobettertorethinkthemetricsystemthanthecreativecommunityIn-actitisincumbentuponthecreativecommunitiestostarthighlightingthevalueo-theirworkandthereturnwhichitcanhaveonbroadersocietyx19sthinkingbusinessinvestmentandtheeconomy.Iwouldarguethatnowmorethaneveristhetimetodoso.x1cMichelleConstantistheCEOo-BusinessandArtsSouthA-ricaBASAwww.basa.co.za.SheisalsoaSouthA-ricanjournalistradioDJtelevisionpresenterproducerentrepreneurandactressbestknown-orhostingradioshowson5FMRadio2000Jacaranda94.2andSAFM.PhotoGarethJacobs